Yuno Energy
Launching a disruptive energy brand with a compelling value proposition
Brief
Our goal was to help Yuno Energy enter the highly competitive energy market by positioning the brand as a new player with a compelling value proposition: offering the cheapest electricity rates paired with the most transparent consumer insights available.
Execution
Through an integrated, multi-channel approach, we reached consumers across TV, digital platforms, and social media. Our creative strategy emphasized Yuno Energy’s unique selling point—offering the cheapest electricity rates—and we targeted diverse demographics with tailored messaging to highlight the brand’s value proposition.
Our in-house production and post-production teams created consistent, high-quality assets that maintained brand cohesion across all touchpoints. The campaign focused on driving engagement, growing brand awareness, and encouraging consumer trust in Yuno’s transparent business model.
Idea
We crafted a campaign that celebrated transparency and trust, empowering consumers with a new way of understanfing their energy usage through their unique forecast function. The bold, consumer-first campaign was launched across multiple channels, working both above and below the line, and centred around the message: “with Yuno Energy, You Just Know.”
The campaign delivered outstanding results:
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Prompted awareness rose steadily to 21% in just 6 months.
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Yuno Energy cemented its position as the cheapest electricity supplier, with strong messaging resonating across various consumer groups.
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The ads were well-received, achieving over 40% campaign recall and a significant lift in brand consideration in the first 6 months.
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Powered by an end-to-end creative solution, our campaign delivered a seamless brand experience, utilising creative strategy, production, and post-production services to maximize reach and engagement.
Impact
HTML Displays
Our HTML campaigns were designed to drive action, focusing on Yuno Energy’s competitive pricing and key benefits. By aligning the creative with the look and feel of the TV campaign, we ensured brand consistency while delivering clear, conversion-focused messaging directly to the consumers.
Radio
The radio ads added another layer to the campaign, using clear and concise messaging to reinforce Yuno Energy’s value proposition. With a focus on driving conversions, the ads delivered a strong call to action, maintaining a consistent tone with the TV campaign while encouraging listeners to take immediate action
Social statics
While the TV campaign focused on building Yuno Energy’s brand awareness and establishing trust, we crafted a series of social statics and digital assets to work harder at driving direct conversions. The digital channels delivered messages that were sharper and more focused on Yuno Energy’s price advantage, reinforcing the core benefits of the offer.
By maintaining consistency with the TV ad’s visuals and tone, the campaign ensured a cohesive experience for viewers, making it easier for them to recognize the brand across all touchpoints. This integrated approach allowed the TV to do the brand-building, while the digital channels focused on pushing clearer price-driven messages that moved consumers toward action. Together, they created a seamless and impactful journey for the audience.