Superdry
Scaling a fashion brand internationally
Brief
Superdry aimed to position itself as a credible style destination while scaling its digital presence. The goal was to launch Superdry’s first-ever international BVOD campaign, targeting new audiences and fostering positive brand perception.
Execution
Our team worked with Superdry’s complex media plan, optimising and localising their brand assets into highly effective campaign content. Throughout the year, we supported key moments in their marketing calendar, such as sustainability initiatives, back-to-school promotions, and the Autumn/Winter collection launches across Europe.
We developed a campaign bundle with bespoke messaging and media-optimised creative for digital and online spaces, incorporating TV advertising in two markets to enhance brand reach.
Idea
We created a production runway to efficiently adapt, transcreate, and optimise creative assets for Superdry’s multi-market, multi-platform media plans. The focus was on delivering rich media and tailored messaging that aligned with the brand’s progressive image, across a variety of global touchpoints.
The campaign successfully elevated Superdry’s digital and brand presence globally:
By localising and optimising content, we ensured Superdry’s brand resonated with diverse audiences across multiple markets.
The BVOD campaign and digital-first approach amplified the brand’s reach, establishing Superdry as a credible style leader on the global stage.
Impact
