Hit It Rich!
Positioning Hit It Rich! as a top social casino game in the Australian market
Brief
Our goal was to position Hit It Rich! as a leading casino game in the Australian market, driving increased conversions and app installs while boosting the game’s visibility and appeal to both new and returning players.
Execution
The campaign focused on the dynamic user experience offered by Hit It Rich!, emphasizing its broad game selection and easy navigation between games. Our creative strategy centered around showcasing the most appealing elements of the app to drive user acquisition and re-engage lapsed players through targeted offers and gameplay incentives.
Idea
We celebrated the diverse selection of games available within Hit It Rich!, showcasing the seamless experience of moving between different game modes while maintaining the brand’s playful and engaging tone. By highlighting the most popular games and incorporating key incentives, we aimed to attract both new users and bring back lapsed players to the platform.
The campaign resulted in a significant increase in installs and player engagement. Hit It Rich! saw a marked rise in player retention, particularly with returning lapsed users. The positive impact continued even after the campaign concluded, as installs and active users remained higher than pre-campaign levels, demonstrating the long-term effectiveness of the strategy.
Impact
