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GAME

Delivering Greater Impact with AI-Powered Efficiency

Brief

GAME faced tough market conditions and needed to scale down their marketing spend while still producing a diverse range of assets to engage their increasingly varied customer base. The challenge was to find a solution that could deliver high-quality creative across multiple platforms without exceeding budget constraints.

Execution

Using AI-powered tools, we generated over 100 creative deliverables across a range of formats, including linear TV, online, social media, out-of-home (OOH), in-store displays, and print. Each asset was tailored to fit the specific platform while maintaining consistent branding and creative direction.

Idea

We leveraged AI technology to rapidly scale asset production while ensuring that the creative style remained consistent with GAME’s seasonal campaigns, including Black Friday and Christmas. The solution was designed to be highly adaptable across multiple formats and platforms, ensuring we could deliver more value while maintaining efficiency.

Our AI-driven approach provided GAME with a scalable and cost-effective solution that met all their diverse requirements. The campaign allowed GAME to reach a broader audience with a variety of content, while keeping costs under control. As a result, we maximized their marketing impact despite the reduced budget, ensuring that the brand remained visible and relevant across all touchpoints.

Impact

Gifting 30"

Black Friday 15"

Sale 30"

Call of Duty 30"

Twister 30"

Barbie 30"

Squishmallows 30"

Pokemon 30"

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