Flannels
From pre-press to publication: Adapting and delivering Flannels' high-quality press campaign
Brief
Flannels required their latest press campaign to be adapted for multiple publications, ensuring that the visuals met publication specifications while maintaining high-quality standards across the board. The campaign needed to be delivered on time and in line with the media plan.
Execution
Through our pre-press service, we took Flannels’ existing creative assets and adapted them to meet the precise specifications of each publication. This involved:
Colour profiling to ensure consistency and brand integrity across different printing formats.
Pre-flight checking to verify that all elements of the creative met the required technical standards, from resolution to bleed areas.
Coordinating with media owners to ensure the campaign was delivered on time and according to the media plan.
By overseeing the process end-to-end, we ensured that the campaign was not only visually consistent but also delivered to each publication with the required precision, resulting in seamless execution across all platforms.
Idea
Flannels’ high-fashion brand relies on visually striking, consistent creative across all formats. Our role was to ensure that the press campaign, designed to elevate Flannels’ luxury positioning, was adapted and delivered to meet the specific requirements of various media publications without compromising on quality or impact.
Flannels' press campaign was successfully delivered to all media outlets, resulting in high-impact, visually consistent appearances across publications. Our pre-press and delivery process guaranteed that Flannels' luxury brand was showcased to its fullest potential, with quality and attention to detail maintained throughout.
Impact
