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Dyson
Driving Sales and Consistency for Dyson Across EMEA
Brief
Dyson needed to drive product sales across multiple markets while maintaining a consistent brand identity and style in each territory. The challenge was to ensure the campaign adapted effectively for each market while staying true to Dyson’s innovative and premium brand positioning and tone of voice.
Execution
We worked with Dyson across multiple EMEA territories—including the UK, Spain, Germany, Netherlands, Austria, Belgium, and Italy—covering a wide variety of their product lines. Our campaign assets were adapted for TV, radio, cinema, digital, and social media, ensuring a tailored approach that resonated with each market while maintaining brand consistency.
Idea
Dyson’s products are built on technology and innovation, and our goal was to showcase these advantages clearly across all territories. We highlighted the product in action, focusing on its unique benefits and features, while also promoting the latest offers to drive direct sales. By delivering targeted messaging, we ensured that Dyson remained top-of-mind for consumers, responding quickly to customer trends and market needs.
The campaign successfully drove sales across all markets, positioning Dyson as the leading choice for innovative home technology. By maintaining brand consistency and optimizing assets for each territory, we helped Dyson stay at the forefront of consumer attention and drive significant business growth across EMEA regions.
Impact
Dyson V8 - Spain reversion
Dyson V8 - Austria reversion
Dyson Airwrap - German reversion
Dyson Airwrap - French reversion
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